It’s the stuff you give away that’s the most valuable to people and is likely to pay back several times. Giving away stuff that’s most valuable to people is likely to pay back several times. While I’ve always believed it and have seen it in action. While I’ve been on the receiving end, I really haven’t been in a position to be the giver until now. And let me tell you, it’s a lot of fun to be able to help out people who really appreciate it.
It is enabling me to work with really neat people and to help them out.
This week I will be wrapping up a web site audit, starting on some keyword discovery and then will oversee some site copy revisions to implement these keywords. Later I will get them on track to generate some useful and interesting content to create some buzz and help turn prospects into customers.
I’m also throwing out recommendations to help another company tweak their use of social media channels and to better monitor what their audience finds interesting.
And I volunteered (whether they liked it or not) to scour the Interwebs for information needed for covering a news story.
I’m being intentionally vague here about who I’m working with but know that I’m getting as much or more out of this work as they may be.