About Me

About Me

Here’s a little (or a lot) about me, where I’ve been, what I’ve done and with whom…

 

20 years experience developing and managing marketing, support and sales projects with emphasis on cost controls and maximum campaign quality, effectiveness, and real ROI. This includes integrated channel marketing campaigns; concept, content, impact, editing, production, scheduling, and tracking, analysis, and reporting of results. Proficient in demographic analysis, market segmentation, project management, copywriting, editing, electronic marketing and marketing metrics. Working familiarity with graphic design, web site design and development and database marketing. Marketing expertise leverages several years of successful direct B2B and B2C sales experience.

Skills

  • Marketing Strategies & Campaigns
  • Product Positioning & Branding
  • Web & Print Content Development
  • Public speaker and group trainer
  • Adept community manager
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations
  • New Product Launches
  • Search Engine Marketing (SEM)
  • Virtual office team management

Professional Experience

WHATCOM MARKETING – Ferndale, Washington
Hybrid online and offline marketing consultancy
Founder, 10/2011 to present

Cranberry Venture Partners, LLC – Ferndale, Washington
Innovative organization launching and operating several start-up companies
Chief Marketing Officer, 1/2009 to 3/2011

Develop marketing strategies and led execution of tasks based on owner’s goals and constraints for several online and brick-and-mortar businesses with a 4-member team using an integrated multi-channel approach.

Selected Accomplishments:

  • Led market launches for 5 new businesses. Identified opportunities, researched new product possibilities, collaborated with development team and created campaigns.

  • Wrote site copy, sales collateral and training brochures to provide staff and customers with a solid understanding of best practices using complex product features.


PRWeb/Vocus – Ferndale, Washington
Global online news and press release distribution service
Marketing Manager,6/2006 to 8/2008

Developed and managed email, advertising, search engine (SEO), social media marketing, trade shows and public relations campaigns. Nurtured and managed media, affiliate and blogger relationships. Managed daily training webinars and filled-in as instructor when needed.

Selected Accomplishments:

  • Migrated campaigns to better mesh with or to be converted to systems used by parent company subsequent to purchase of PRWeb.
  • Requested speaker at industry conferences and tradeshows. Co-hosted online public relations radio program and provided interviews to media.

 


The Everett, Bellingham & Wenatchee Business Journals – Bellingham, Washington
Network of award-winning newspapers in three mid-size markets
Advertising Sales,5/2000 to 6/2006

Develop and manage strong customer loyalty with advertisers. Seek out, plan and execute on new marketing opportunities and promotions which best serve advertisers’ interests.

Selected Accomplishments:

  • Achieved second-highest sales totals ever in the company’s history.
  • Called upon to provide sales staff training for several years after leaving.

Technology

Software:

Windows and Apple adept, QuarkXPress, Photoshop, Microsoft Office (Word, Access, Excel, PowerPoint), multiple online team collaboration and communication tools

Web/Multimedia:

Adwords, Adsense, Facebook Fan Pages & Ads, SEM (PPC, SEO, etc.), multiple content marketing tools, HTML, PHP, and multiple CMS tools (e.g. WordPress and Joomla)

Education

Western Washington University– Bellingham, Washington
Bachelor of Business Administration,1984

Business, computer science and marketing with an emphasis on developing computer-based dynamic modeling and curriculum administration solutions and implementing them into the professors’ coursework.

Organizations

Cascade Marketing Association– Bellingham, Washington
Founder and Director of Professional Development,2006

Regional association of marketing and advertising professionals to promote networking,
continuing education, professional development, and assist the public in making the best use of marketing and advertising professional services.


Bellingham Referral Network– Bellingham, Washington
Member and President,2002-2006

Association of local professional business people who met weekly to exchange business leads and develop their professional network.